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The rate at which the world is producing, consuming and discarding clothing is putting a serious strain on the planet. The fast fashion industry is responsible for producing 20% of global wastewater, employing workers in unsafe working conditions with long hours and low pay and the fashion industry is the second most polluting industry in the world.
Our goal is not to add to the pollution, waste and unethical treatment of workers. Instead, it is to build a considered, high quality teen girl fashion label that is focused on longevity, and to stand out from the crowd in a fast-paced industry and niche where being ‘on trend’ is the current norm.
We believe that our clothes can be designed in a way that is socially and environmentally responsible.
We are proud to be a business that is serious about doing our little bit in making a positive social, environmental and ethical change in today’s society. We are working hard to ensure that everything we do is good for our customers, our makers and our world.
We’re not big on trends. Why? Because trends come and go.
Our sustainable design philosophy means our garments are created to look good no matter when or where you live in. We create transeasonal fashion in minimalist, classic shapes and a neutral colour palette that can be layered and worn across multiple seasons throughout the year. Every item we make is simply beautiful, made to last and to be worn effortlessly by teens. The versatility of our styles increases the life of the garment so you can easily create multiple looks whether it’s a weekend catch up with friends or a holiday getaway with the family.
We have chosen to design and produce every single piece of The Teen Age collection locally in Sydney, Australia, providing jobs and supporting the skilled craftspeople in our local community. It also allows us to foster a close relationship with our makers and be hands-on throughout the entire production process from design through to the final details.
Whether it’s the style of our designs or the hands of those who make our garments, good ethics is super important to our business and how we work.
We have seen the growing need for teen girls to have access to age-appropriate clothes. Designs that allow them to have a healthy and confident view of their bodies and their self-worth. We also know just how much comfortable and beautiful clothes can help you look and feel good about themselves. And when you buy find that one item you love to wear, you wear it all the time. A win for you and a win for the planet.
It’s no secret how damaging the fast fashion industry is to our planet and the many people employed as low paid workers who work in this industry, often in unsafe environments.
A big problem with fast fashion is the huge quantities of unsold stock that ends up in landfill due to the high turnover in production levels. Rather than producing high volumes of low-quality garments, we have chosen to produce small volumes of high-quality garments, which in turn, prevents unnecessary wastage of energy and resources and reduces landfill.
We request that our garments are not placed in plastic bags after manufacturing and all metal coat hangers are returned to be reused again.
All our packaging is either reusable, recyclable or compostable but we are continually looking at our packaging options for ways we can protect our garments while they are on their way to you, as well as protecting the planet.
